Punjab BJP's Anti-Drug Yatra Claims Reaching 3,000 Families

The Bharatiya Janata Party (BJP) in Punjab has announced that its anti-drug initiative, the **Nasha Mukt Punjab Yatra**, has reached **3,000 families** affected by substance abuse. The party made this claim on **Sunday, October 4, 2026**, indicating that the campaign spanned **all 117 Assembly constituencies** in the state and was characterized as a people's movement, directly engaging with families impacted by addiction [1].

The drive, which lasted for **13 days** and initiated on **September 18, 2026**, from **Pathankot/Madhopur**, involved four parallel yatras that collectively covered approximately **4,000 km**. It culminated in a significant rally in **Jalandhar** on **September 30**, 2026 [2]. Reports indicate that the campaign not only aimed to raise awareness but also mobilized community sentiments ahead of the **2027 Assembly elections**. The BJP's compilation suggests that the yatra hosted **474 programmes** and reached **49.5 lakh people**, with their social media content amassing around **6.5 crore views** [1].

Union Home Minister **Amit Shah** was actively involved in the concluding event, promising that if the BJP were to assume power in Punjab, the state would be drug-free by **December 31, 2029**. He emphasized the need to address the issues of drug abuse, declaring 'chitta-mukt Punjab' as a priority in the BJP's electoral agenda [3].

The campaign appeared to focus heavily on personal narratives surrounding addiction, showcasing stories from families who have suffered due to substance abuse. Prior to its conclusion, families shared their experiences at various rallies, bringing a human aspect to the stark statistics regarding drug-related issues. This method of highlighting personal loss was reinforced by media reports from the yatra, although these reports did not validate the specific claim about the 3,000 families reached [4].

A report from **Hindustan Times** noted that on **September 28**, the party highlighted poignant stories of loss due to drug overdoses, while additional reports later affirmed that drug-impacted families spoke publicly at BJP events during this ongoing campaign [4].

In summary, while the overall initiative of the **Nasha Mukt Punjab Yatra** is confirmed through independent media sources, the specific assertion regarding its outreach to **3,000 drug-affected families** remains an unverified claim from the party's internal records [1]. This initiative and its approaches reflect the BJP's strategy to align its political narrative with the urgent social issue of drug abuse in Punjab.

Sources

• [1] BJP’s Nasha Mukt Punjab Yatra reaches 3,000 drug-affected families, claims party - The Presidency
• [2] Punjabis want rising Punjab, not Udta Punjab, says Nabin | Hindustan Times
• [3] Punjab’s development not possible until youth are freed from drugs: Shah | Hindustan Times
• [4] BJP puts personal loss at heart of Punjab anti-drug campaign | Hindustan Times

Researched and edited with AI assistance.

Featured image: AI-generated representative image.