In the lead-up to the Tamil Nadu Assembly bypolls for the Madurantakam (SC) and Dharapuram (SC) seats, the Communist Party of India (Marxist) and the Communist Party of India are increasingly employing social media as a vital component of their campaign strategy. Both parties recognize the significance of platforms such as WhatsApp, Facebook, and Instagram for reaching potential voters and coordinating their outreach efforts. As reported on October 4, 2026, their shift to digital tools underscores a modern approach to campaigning as the polls neared, with voting scheduled for October 6 and counting to take place on October 9, 2026. [1]

The CPI(M) is fielding candidates in Madurantakam, while the CPI is contesting Dharapuram. Party workers from both factions have been engaging in grassroots outreach efforts, focusing on non-paid methods of disseminating information. CPI(M) campaign in-charge S Kumaresan detailed the formation of over 100 dedicated WhatsApp groups in Madurantakam, each comprising approximately 30 party members and 300 to 500 voters. Through these groups, the party is able to share candidate-focused messages and campaign material directly with constituents. Additionally, they have launched a dedicated WhatsApp channel and created Facebook and Instagram pages paired with printed QR codes on pamphlets, allowing voters to easily access campaign updates online. [1]

For the Madurantakam contest, the CPI(M) has initiated a campaign titled "Vote for Suganthi." In Dharapuram, the CPI has organized the constituency into three segments, establishing three WhatsApp channels named "Dharapuram Idathu Pakkam," which translates to "Dharapuram is for the Left." These channels and groups are designed as outreach mechanisms to enhance voter engagement as they prepare for the upcoming elections. This strategic use of social media indicates a concerted effort by the Left parties to mobilize their supporters effectively in these specific regions. [1]

The Elections Commission of India (ECI) has confirmed the scheduling of polling in Madurantakam and Dharapuram for October 6, following the resignation of previous MLAs who joined the Tamil Nadu Vidhuthalai Kazhagam (TVK). The official announcement from the ECI also lists a total of 317 star campaigners in play for the elections, emphasizing the competitive nature of the bypolls in these two constituencies. Bypolls were necessitated as a result of the vacancies created by these resignations, assuring a dynamic campaign environment as parties vie for influence. [2]

Independent media reports have affirmed the decision of the Left parties to contest the bypolls separately, with CPI(M) focusing on Madurantakam and CPI in Dharapuram. According to coverage from the New Indian Express published on September 20, 2026, 49 candidates are competing across the two constituencies, highlighting the large pool of candidates vying for attention in a highly contested electoral landscape with 27 candidates in Madurantakam and 22 in Dharapuram. [3]

As the campaign reached its final stages on October 4, 2026, reports indicated that campaigning activities were set to conclude that day. Major leaders from the Left parties actively participated in rallies and public gatherings in both constituencies, reinforcing their commitment to the election effort. The focus on digital outreach strategies points to an innovative late-campaign feature, showcasing how the Left parties are seeking to mobilize a tailored yet effective approach in courting voters in Madurantakam and Dharapuram. [4]

Sources

Researched and edited with AI assistance.

Featured image: AI-generated representative image.