Sonos has introduced two new premium audio products: the Beam Ultra soundbar priced at $699 and Sonos Ace Ultra headphones priced at $449. Both are scheduled to ship from September 29, 2026, with the new products arriving alongside Sonos 27, the company's major software update focused on connectivity, home cinema and AI-powered features.
What is the Sonos Beam Ultra?
The Beam Ultra is Sonos' latest compact home-theatre soundbar and is priced at $699 in the US. Sonos says it delivers true Dolby Atmos sound in a design that is nearly the same size as the existing Beam.
The soundbar uses a 7.1.2 Dolby Atmos configuration and nine drivers. It also includes features such as Speech Enhancement, Night Sound, Trueplay, HDMI eARC, Wi-Fi and Bluetooth.
What does the Beam Ultra offer?
Sonos has focused heavily on dialogue clarity and immersive audio with the Beam Ultra. Its Speech Enhancement feature is designed to make conversations easier to hear, while the Dolby Atmos setup creates sound that can appear to come from above and around the listener.
The Beam Ultra can also be expanded into a larger Sonos home-theatre system with compatible speakers and a subwoofer. Sonos lists the soundbar as suitable for TVs up to 65 inches.
What is Sonos Ace Ultra?
The Sonos Ace Ultra is the company's new flagship over-ear wireless headphone and costs $449. It builds on the original Sonos Ace with a redesigned driver system, improved active noise cancellation and deeper integration with the wider Sonos ecosystem.
The headphones use a new custom driver design and a 10-microphone array, compared with eight microphones on the original Ace. Sonos says the improved processing helps deliver stronger ANC performance.
How much battery life does the Ace Ultra offer?
The Ace Ultra provides up to 35 hours of playback with ANC enabled, compared with up to 30 hours for the original Sonos Ace. Sonos also says three minutes of charging can provide up to three hours of playback.
The headphones also introduce a power-saving mode designed to extend listening time when the battery is running low.
How does Sonos Ace Ultra connect with Sonos speakers?
One of the biggest changes is deeper Wi-Fi integration with Sonos products.
The headphones retain TV Audio Swap, allowing users to switch audio between compatible Sonos soundbars and the headphones. Sonos is also introducing Headphone Linking, which allows Ace Ultra users to move audio between the headphones and compatible Sonos speakers over Wi-Fi.
This makes the Ace Ultra more than a conventional Bluetooth headphone. The idea is to make headphones another part of the Sonos home-audio system rather than a separate listening device.
Beam Ultra vs Ace Ultra: What is the difference?
| Feature | Sonos Beam Ultra | Sonos Ace Ultra |
|---|---|---|
| Product type | Soundbar | Over-ear headphones |
| US price | $699 | $449 |
| Availability | September 29, 2026 | September 29, 2026 |
| Main focus | Home theatre | Personal audio |
| Key audio technology | Dolby Atmos | Advanced ANC |
| Connectivity | Wi-Fi, Bluetooth, HDMI eARC | Wi-Fi, Bluetooth |
| Sonos ecosystem | Home theatre systems | TV Audio Swap, Headphone Linking |
| Battery | N/A | Up to 35 hours with ANC |
What is Sonos 27?
The two hardware launches are part of a larger software push called Sonos 27. The new platform introduces a redesigned Sonos app and new AI-focused capabilities, including Sonos 27voice and integrations designed to let users interact with their audio systems more naturally.
Sonos is also introducing features that allow compatible speakers, headphones and home-theatre products to work more closely together. The company says the broader goal is to make its products function more like an integrated audio operating system.
When will the Beam Ultra and Ace Ultra be available?
Both products are scheduled to ship on September 29, 2026. Sonos' US website currently lists both products for preorder, with the Beam Ultra priced at $699.
The Ace Ultra's official Sonos India page confirms the new model and its features, although an India launch price was not visible in the source reviewed.
What does this mean for Sonos users?
The launch represents a significant expansion of Sonos' premium hardware strategy. Instead of treating a soundbar and headphones as separate products, Sonos is trying to connect personal listening and home theatre through features such as TV Audio Swap and Headphone Linking.
The timing is also important for the company because Sonos has been rebuilding its software experience following criticism surrounding its 2024 app overhaul. The new hardware and Sonos 27 software suggest the company is attempting to put its ecosystem strategy back at the centre of the brand.
Editorial take: Are the new Sonos products worth watching?
The Beam Ultra looks like the more significant launch for home-theatre buyers, particularly because Sonos is promising true 7.1.2 Dolby Atmos in a compact form factor. But the Ace Ultra could be the more interesting product for existing Sonos owners because its Wi-Fi features make it much more tightly connected to the company's speaker ecosystem.
The real test will be whether these upgrades justify the premium prices, especially in markets such as India where Sonos products already compete in a relatively expensive segment.
FAQ
How much does the Sonos Beam Ultra cost?
The Sonos Beam Ultra is priced at $699 in the US.
How much does the Sonos Ace Ultra cost?
The Sonos Ace Ultra costs $449 in the US.
When will the Beam Ultra and Ace Ultra launch?
Both products are scheduled to ship on September 29, 2026.
How long does the Sonos Ace Ultra battery last?
Sonos rates the Ace Ultra for up to 35 hours with ANC enabled on a full charge.